Collier and Lee Counties Edition
Bookmark and Share Email this page Email Print this page Print Feed Feed

Accepted Misfits

Ugly Produce Gains Status

CLFortin/Shutterstock.com

Due to customer requests and petitions, more stores are beginning to stock the one in five pieces of produce that never made the cut before due to quirky shapes or other blemishes. Often, these are displayed next to their better-looking, more expensive counterparts to give consumers an eco-friendly choice. The 133 billion pounds worth of misshapen or scarred fruits and vegetables annually plowed under, buried in a landfill or fed to livestock is sharply at odds with the reality that 48 million Americans face food insecurity.

Whole Foods Market created a pilot program in some of its California stores, testing sales in April 2016 with Imperfect Produce, a service that delivers to homes. Walmart brought weather-blemished apples to 300 of its Florida stores to kick off their imperfect role in the movement. Five Pittsburgh Giant Eagle stores call their program Produce with Personality, and focus on navel oranges, russet potatoes, peppers and apples. Fourteen Hannaford stores in Albany, New York, offer the Misfits line, while donating unsold produce to local nonprofits. Hy-Vee’s 242 stores, located in eight central states, rolled out the Misfits last December.


For more information, visit EndFoodWaste.org.


This article appears in the August 2017 issue of Natural Awakenings.

Edit ModuleShow Tags

More from Natural Awakenings

Everything is Connected in the Body

A functional health practitioner examines more than one aspect of one system the body's 11 major systems.

Antioxidants Counterbalance Free Radicals in the Body

Antioxidants are molecules that inhibit oxidation, the chemical reaction that produces free radicals, which damage cells.

Letter from Publisher

I continue to ponder how our Natural Awakenings family of publishers can be of greater service by more gently awaking humanity to the intense environmental corruption and mental negativity and polarity people create around the world.

Become Lighter and Brighter in Sedona

Heather Faun Basl and Johanna Davis are celebrating this fall with a Soul Shift Retreat from November 7 through 9 in Sedona, Arizona, focusing on transformation and restoration.

October 7 Climate Conversation Cancelled

“Let’s Continue the Climate Conversation” event, scheduled for October 7, has been cancelled due to complications that were the result of Hurricane Irma.

Add your comment: