Collier and Lee Counties Edition
Bookmark and Share Email this page Email Print this page Print Feed Feed

Accepted Misfits

Ugly Produce Gains Status

CLFortin/Shutterstock.com

Due to customer requests and petitions, more stores are beginning to stock the one in five pieces of produce that never made the cut before due to quirky shapes or other blemishes. Often, these are displayed next to their better-looking, more expensive counterparts to give consumers an eco-friendly choice. The 133 billion pounds worth of misshapen or scarred fruits and vegetables annually plowed under, buried in a landfill or fed to livestock is sharply at odds with the reality that 48 million Americans face food insecurity.

Whole Foods Market created a pilot program in some of its California stores, testing sales in April 2016 with Imperfect Produce, a service that delivers to homes. Walmart brought weather-blemished apples to 300 of its Florida stores to kick off their imperfect role in the movement. Five Pittsburgh Giant Eagle stores call their program Produce with Personality, and focus on navel oranges, russet potatoes, peppers and apples. Fourteen Hannaford stores in Albany, New York, offer the Misfits line, while donating unsold produce to local nonprofits. Hy-Vee’s 242 stores, located in eight central states, rolled out the Misfits last December.


For more information, visit EndFoodWaste.org.


This article appears in the August 2017 issue of Natural Awakenings.

Edit ModuleShow Tags

More from Natural Awakenings

Letter from Publisher

I hope this month’s issue of Natural Awakenings provides you and your family the tools you need for wherever you find yourself in your uniquely perfect journey.

Garden School of Naples Lights a New Candle

In an inaugural moment on August 14, The Garden School of Naples will open its doors to welcome 33 children from local communities.

Orthopedic Massage Soothes Soft Tissue Pain

Orthopedic massage is a distinctive therapy that focuses on alleviating painful conditions that affect soft tissue surrounding the joints.

Imagining a More Positive Future for Special Needs Children

When more families come to view their experiences in a positive light, parents find that inspiration and encouragement cancels out their fear and anxiety.

Top Benefits of Colon Hydrotherapy

Consuming animal products fed on a diet laced with antibiotics, along with gluten, unhealthy fat, sugar and processed foods with little fiber takes a toll on the colon.

Add your comment: