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Concept 10 10 – The Future of Physical Exercise in Naples

A Concept 10 10 training specialist
is seen here supervising a member
through the lower back exercise

A Concept 10 10 training specialist is seen here supervising a member through the lower back exercise

“Exercise doesn’t have to be time-consuming, laborious or sweaty to produce visible results. A once-a-week 20-minute workout regimen that includes six exercises on our six pieces of equipment is sufficient. Here, more is not better,” says Jorgen Albrechtsen, founder of the Concept 10 10 fitness center, in Naples. “Our philosophy is to make you the best you can be by your working out in the shortest amount of time possible, so that you can enjoy the rest of your life.”

Concept 10 10 training is done one-on-one with a qualified personal instructor overseeing each two-minute exercise movement done in slow repetitions of 10 seconds forward and 10 seconds back. The slowness of the movements creates the intensity. Each machine is adjusted to work the body to the individual’s level of muscular exhaustion. As sessions progress, more weight is added to reach the level of fatigue.

Albrechtsen advises that Concept 10 10 is cardio at its best. “All serious research indicates that increasing your muscle mass and increasing your cardio is totally the same thing. If you’ve increased your muscle mass, you’ve increased your cardio capacity,” he explains.

While jogging and aerobics can bring about health benefits, they can lead to injury. Unlike aerobics, Concept 10 10 puts no traumatic pressure and wear onto joints and tendons, thus cutting the chances of painful injuries through exercise to almost zero.

Concept 10 10 is completely safe and totally efficient. It is said to build more muscle than any other exercise, and faster. The result is that increased muscle supercharges the body to burn more fat while resting. An extra 2.5 pounds of lean muscle, for example, burns about 10,000 extra calories a month just by sitting around. “This is the equivalent of doing 25 aerobic workouts each month without visiting the studio,” says Albrechtsen.

With an investment of just 20 minutes per week, Concept 10 10 fits perfectly into our fast-paced lifestyles. Proven results have been reported for individuals suffering with back pain, and the concept is recommended by chiropractors and doctors worldwide. Benefits include better health, increased energy and a more rewarding lifestyle.

Concept 10 10 headquarters is located at 4947 Tamiami Tr. N., Ste. 202, in Naples. For more information or to book a complimentary session, call 239-431-1792 or visit For information on worldwide franchising and licensing opportunities, email

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