Who Reads Natural Awakenings?
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Natural Awakenings readers are educated, eco-savvy consumers whose values mirror the “Cultural Creatives,” a rapidly growing market of 63 million individuals who care deeply about healthy living, natural products and a sustainable economy.
Our readers consistently communicate with us. They tell us what they’re up to. And they tell us how well we’re doing. We have a track record of reader and advertiser feedback that’s overwhelmingly positive and enthusiastic.
For example, readers report that they eagerly anticipate each issue. Then read it cover to cover. They often make a special trip to their favorite health food store or news stop to pick up the newest issue as soon as it hits the stands. Then keep it on hand throughout the month. It’s not unusual for fans to stockpile precious back copies for later reference.
What commands such loyalty?
Natural Awakenings holds immense credibility as a free community-based magazine created for the grassroots community we serve. Our owner/publishers travel their town. Editors are on a first-name basis with readers and advertisers. They know us as a reliable source of local news and intriguing events, practitioner spotlights, affordable local resources and a popular community calendar. We present national feature articles, compelling interviews, the latest in healthy living, and inspired how-to’s that make their paths a little lighter.
Reader Demographics
According to audits by Circulation Verification Council
(CVC), a typical Natural Awakenings reader is female (70%) with an annual
household income exceeding $50K (51%). She is between the ages of 25-54
(72%). We’re proud that:
80% of our readers purchase products or services from ads seen in Natural
Awakenings.
Natural Awakenings magazine rates above TV, radio, Internet and other print publications as the #1 source for health-related information.
Natural Awakenings magazine owners are active local residents attuned to the demographics of their community. They are able to zero in on what works best for national, local and regional advertisers in their market.
